TRILUX acquires a majority shareholding in Crosscan
The digital pioneer Crosscan is now part of the TRILUX Group since 07.02.2020. Founded in 2003, the company is one of the largest system providers for visitor frequency measurement and analysis in the retail sector. This acquisition enables us to further expand our portfolio of "beyond lighting" digital services and position ourselves more broadly for the international lighting market. Crosscan currently employs 75 people and will continue to operate as an independent company in the future. Executive management will be shared by Crosscan company founder Benny Philip Lehmann and Thorsten Cramer, who changes over to Crosscan from TRILUX.
As a one-stop full-service provider, we offer customers far more than just outstanding, tailor-made light. Our networked lighting solutions provide the perfect infrastructure for the integration of IoT modules. Beacons for location-based services for example can be simply integrated into luminaires via plug & play. These functions lay the basis for a range of digital applications and business models that go beyond lighting – e.g. indoor navigation, proximity marketing and asset tracking. By acquiring Crosscan we further expand our portfolio of cloud-based "beyond lighting" digital services.
Visitors, customers and shopping cart – important key figures in retail
With 21,000 systems installed in over 49 countries, Crosscan is one of the largest system providers of visitor frequency measurement and analysis in the retail industry. "Crosscan Peoplecounting" can be implemented quickly and simply via the TRILUX lighting network as the infrastructure. Efficient 3-D sensors record the number of visitors in the store with an accuracy of over 98 percent. The visitor numbers become really interesting if they are combined with complementary data from other sources – for example from the payment system, but also weather data and marketing campaign data. This gives companies valuable insights into customer behaviour, turnover, shopping cart size and conversion rate which they can then leverage for increasing sales and improving the customer experience. For example, human resources planning can be better adapted to visitor frequency, which reduces operating costs. Retail chains can also use this data to compare key figures for their various stores.
Everything at the next level – digital expertise, start-up culture and market access
Both sides expect valuable synergies and impulses for growth from the takeover. The cooperation with TRILUX provides Crosscan with access to new customer segments in which the company has hardly been active until now, for example in industry, office and education. Thanks to the mature structures at TRILUX the start-up also has the opportunity to expand internationally at a faster rate. We on the other hand benefit from the digital pioneer's expertise and innovative strength in the field of cloud-based retail analytics – and can offer our customers a market-leading solution with high customer benefit within our service portfolio. At the same time, Crosscan injects an element of start-up culture into the TRILUX Group, and its agility and innovative spirit will set important new impulses. This proves to be a win-win situation for both companies from which the market also stands to benefit.