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Arnsberg, January 2026 - In order to differentiate themselves from online retailers, retailers are constantly reinventing themselves and attracting discerning customers with exceptional shopping experiences. At EuroShop from 22 - 26 February 2026 in Düsseldorf, Hall 9, Stand A02, TRILUX will be demonstrating the role lighting plays in this and how it optimally supports the new retail concepts.
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Brick-and-mortar shops are focussing on their strengths and transforming sales areas into experience spaces. The motto is: inspire, showcase brands, excite customers and strengthen loyalty. Concepts such as "Retail Fusion" combine formats, functions and styles. High fashion is presented in front of exposed concrete, meat is presented as elaborately as fine jewellery, the shoe shop is transformed into an event location in the evening. The lighting characterises these new shopping worlds atmospherically and functionally through light and luminaire design. "In the past, lighting was primarily about efficiency and costs, but today the focus is on lighting quality, smartness, flexibility and design," explains Joachim Schürholz, Managing Director, TRILUX Retail GmbH.
Four retail worlds at the TRILUX trade fair stand make the new strategic approaches in retail visible and tangible. The Market" shows how retail spaces can be transformed into places of inspiration and interaction. In contrast, "The Stage" is completely different: here, the room becomes the stage and light becomes the narrator of the product story. "The Calm" also focuses on exclusive minimalism in terms of lighting. And in "The Aisle", the classic product range aisle is transformed into an inspiring curated theme world. "With our many years of industry-specific expertise and a uniquely broad product and service portfolio for the retail sector, we can realise all requirements from a single source, from individual custom-made products to international volume business," says Thomas Korflür, Managing Director Sales, TRILUX Retail.
New lens optics, new variants
TRILUX sets standards for excellent retail lighting with the Lenty spotlight range: the innovative lens optic is not only up to 15 per cent more efficient - it also impresses with excellent quality of light. The light cone is free of stray light, the edge is softly outlined and yet clearly defined. For the Lenty Plus, TRILUX also developed a highly efficient reflector technology with significantly more delicate facets. The aim: maximum visual comfort, higher illuminance in the core light and a particularly attractive appearance. The portfolio is also growing from the second quarter of 2026, the Lenty Track and Lenty Mini will also be available as two- and three-circuit track versions, as well as recessed, surface-mounted and flush-mounted solutions.
Lenty
Iconic luminaire, conical housing
Glorea spotlights enable high-quality accent and general lighting with a single system. Thanks to the patent-pending 7in1 technology with seven light cones, they provide a uniform basic lighting level and attractive accents throughout the room at the same time. This "all-in-one" solution enables flexible room design without the need to adapt the lighting technology. A new feature is the slightly tapered housing shape, which gives the spotlight an elegant dynamic.
Glorea
Innovative lens technology for a unique lighting effect
Following the launch of the innovative support profile, which is characterised by maximum flexibility and simple installation, TRILUX is now taking the efficiency and lighting quality of the E-Line Pro to the next level. The new luminaire insert features innovative lens technology (patent pending). The result is not only improved efficiency - but a uniquely high colour clarity and effect. The new technology also improves visual comfort: significantly less glare is perceived. Another novelty and a strong aesthetic statement is the modern design with recognition value. Thanks to a wide selection of different light distributions, the luminaire insert can be precisely adapted to different areas of application. This makes it ideal for illuminating demanding retail areas. The luminaire insert is also available as a variant for the E-Line to convert existing continuous-row systems to the new technology if required.
More information about the highlights and topics at the TRILUX trade fair can be found at
www.trilux.com/euroshop
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