Why Location Based Services
With the help of Location Based Services, optimisation potentials can be identified that can lead to a significant reduction in costs or an increase in turnover.
In industrial companies for example, resource- and personnel deployment can be better coordinated by evaluating the data generated. Production flows and maintenance intervals can also be planned predictively. With the help of asset tracking, it is possible to locate goods or operating materials at any time. This saves long waiting or search times in production processes. With indoor navigation for example, customers or service technicians can easily find their way around a building and thus quickly reach the desired location.
In the retail sector, the analysis of customer circulation routes can be used to locate frequented areas and therefore optimally position merchandise. Customers can also be targeted via push messages and informed about e.g. current offers or coupons.
Location Based Services not only simplify workflows in companies and help to save resources, they also open up completely new ways of directly addressing customers, which in turn can increase sales.