Telekom Flagshipstore

Sustainable brand experience

In the new flagship store, private and business customers can experience the Telekom brand on two floors. In addition to areas for product presentations and consultations, the lounge and coffee bar create a pleasant atmosphere and space for community building. Recycled materials and the use of renewable energies underline the sustainability claim, which is also fulfilled by the lighting: The efficient and smart Trilux solutions save a significant amount of energy compared to the previous store lighting.

Smart store lighting

The lighting concept supports the functional and aesthetic character of the store: track provides the infrastructure, while B.Veo spotlights provide efficient and powerful ambient lighting. The Lenty spotlights with low-dispersion ConVision LED optics provide focused lighting accents. As vertical lighting components, Grado floodlights illuminate the green wall in the checkout area without dazzling staff and customers, while the designed motif wall in the lounge and coffee area is uniformly illuminated by Idesto wallwashers.

A curved light profile guides customers through the rooms. All luminaires are wirelessly networked via Bluetooth Low Energy (BLE) and controlled via LiveLink. The lighting management system automatically calls up individually programmed lighting scenes that are tailored to the time of day. This means that the rooms always have the right atmosphere and the products are optimally staged.