Arnsberg/Kitzbühel, January 2023 - Since 2019, TRILUX has been the official lighting partner of the International Hahnenkamm Races, equipping the legendary KITZ-RACE-Club. This year, the approximately 10,000 m2 pop-up location will be set up in the direct vicinity of the slopes for the duration of the races. The German market leader for technical lighting has extended its partnership with the WWP Group and will provide the perfect (après)ski atmosphere with an impressive lighting concept in the KITZ-RACE Club.
From January 16 to 22, 2023, around 1,200 guests will meet daily at the KITZ-RACE-Club - one of the hottest locations of the Hahnenkamm Races in Kitzbühel. TRILUX has been using the legendary sporting event since 2019 to demonstrate its holistic lighting expertise in a challenging and exciting environment. "With the KITZ-RACE-Club, we show a sports-mad international audience "incidentally", so to speak, what networked smart lighting can do today and what contribution lighting quality and design make to an unforgettable overall experience," Joachim Geiger, CSO and CMO at TRILUX, explains the commitment. "To this end, we also incorporate cutting-edge innovations into the lighting concept every year," says Geiger.