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> Indoor lighting / Specific lighting requirements / Lighting of salerooms / Shops and specialised stores
Prestige is at the centre of the sales strategy of high-end shops and specialised stores. Presenting, showcasing, experiencing and inspiration are the core topics.
In shops, specialised stores and department stores with higher-level merchandise, requirements for room and lighting design are therefore different from those of supermarkets:
Figure 3.146: Strategy of a supermarket
Figure 3.145: Strategy of a shop or specialised store
Shop lighting primarily consists of basic lighting of horizontal and vertical surfaces in combination with an additional layer of accent lighting. This creates scenes for different product presentations. Areas of elevated illuminance,, good to excellent colour rendering of light sources, selective or planar light with dynamic changes in level or light colour (dimmable floodlights with colour filters or LED light with slowly changing colours), the right mixture of light and shadows but also the danger of fading are important criteria for shop lighting.
Usually, shop lighting is showcase lighting intended to draw customers into the saleroom and to make their stay as pleasant as possible so they take their time looking around. "Light attracts people", "Light helps advertise", "Light promotes sales", and "The feet will follow where the eyes lead" are slogans which determine this light showcasing.
Supermarkets Lighting design
Lighting concepts Supermarkets Shops and specialised stores Lighting design Energy efficiency Light protection Photometric requirements according to EN-12464-1
Introduction Visual needs Need for orientation Non visual needs
Guidelines Overview Work places Visual task area Surrounding area Illuminance Luminance distribution Limitation of glare Lighting direction, modelling Aspects of colour Flicker and stroboscopic effects Daylight
Maintenance Factor Light and safety at work Light and non-visual effects Light and economy Light and environment Lighting design Lighting measurement Emergency lighting
Lighting of traffic zones and geneal areas in buildings Lighting of industrial activities and crafts Lighting of offices and VDU workstations Lighting of design and CAD offices Lighting of sports facilities Lighting of health care facilities Lighting of geriatric care facilities and nursing homes Lighting of public areas Lighting of salesrooms Lighting of educational facilities Lighting of traffic areas Lighting of car parks Ligthing of further indoor spaces
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Firehazardous locations Room with bathtubs and showers Swimming baths Exterior installations Agricultural and gardening plant locations Food industry Clean rooms Requirements on mediacal rooms Emergency light installations
Luminaire selection chart
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